Text Ferret uses the latest AI technologies to measure the level of people's engagement in community issues. Text Ferret has been developed since 2014 and is used extensively by a number of New Zealand local and central government agencies.

Government agencies have used Text Ferret in the following areas:

External domain

What are people saying about the issue or crisis itself?

Internal domain

What are people saying about what the Government is doing about a certain issue or crisis.

Here's an example from a NZ government agency:

Text Ferret determined the topics, sentiment, and emotional intensity of what kiwi children had to say about their lives.  Here is what Text Ferret discovered:


By really understanding what children themselves had to say it was possible for the NZ government to focus attention on what really matters.  This insight was briefed directly to the prime minister - powerful stuff!

"Text Ferret allowed us to quickly and easily analyse thousands of responses from our research on "what makes a good life" for our New Zealand tamariki.  This was a huge boost to our project as we were able to represent to our government the actual voice of our children - powerful stuff!  Now we are able to monitor the effectiveness of government policy in shifting the dial for the lives of our next generation - there is nothing more important!". 

DONNA PROVOOST, Director, Strategy, Rights and Advice, Office of the Children's Commissioner

Our Clients Include