Text Ferret uses the latest AI technologies to measure the impact that sports coverage has for its sponsors.
Text Ferret clearly visualises and measures sponsorship impact using advanced media harvesting capability coupled with sporting participation metrics. Track the ROI of each sponsor e.g. Sponsor X leads to 37% lift in engagement for your sport.
This provides you with:
1. Insights relating to the reasons (topics and themes) as to how people that follow your sport feel towards your commercial partners
2. The sentiment surrounding around the themes found in the market listening work
3. The level of emotional intensity that these topics illicit
Text Ferret makes it easy to understand how people that follow your sport feel towards your commercial partners.
Text Ferret will enable you to gain meaningful insight into untapped publicly available data from around the globe.
Use this powerful insight to secure existing and future sponsorship.