The Ferret Blog
Our beloved Text Ferret obviously has a way with words, so having a blog goes without saying really! Read about current industry topics and ideas to inspire you and encourage you in the innovative world of AI, data, text analytics, life itself and more!
October 10, 2018
Monkeying around with SurveyMonkey


SurveyMonkey is a fantastic way to easily collect data from anyone. We've used it a lot ourselves, plus many of our customers use it as their core data collection toolset. The ability to capture candid responses...
August 18, 2018
Wring every last ounce of insight from those post-event surveys...

Once you've run an event, it's always great to be able to poll your attendees to see how they really found your event. You've put loads of effort into making it the best event in the universe, and while you thought it went well, there's always...
June 9, 2018
Chatbots are rich

Chatbots are rich! They provide a steady stream of content directly from your customers. They cover everything from operational issues and questions, right through to comments and ideas on your product, service, and website.
When you set up a chatbot, you'll find...
April 27, 2018
Net Promoter Score is not enough

TEXT FERRET has been used by a lot of our clients to analyse open-ended questions associated with Net Promoter Score (NPS) customer research. Over the course of this experience, our customers have often found that responders who have...
March 20, 2018
What does your customer really want to tell you?

We’d all like to know the real reason our customers are happy – or not.
Yet, more often than not, we put them through tedious surveys that force them into answering questions that don’t matter to them and don’t...
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