The Ferret Blog
Our beloved Text Ferret obviously has a way with words, so having a blog goes without saying really! Read about current industry topics and ideas to inspire you and encourage you in the innovative world of AI, data, text analytics, life itself and more!
The Ferret Blog
Our beloved Text Ferret obviously has a way with words, so having a blog goes without saying really! Read about current industry topics and ideas to inspire you and encourage you in the innovative world of AI, data, text analytics, life itself and more!
Data Filo
Data Filo
VOC is a very common and recognisable acronym in business but what about VOE? As expressed in this article, Text Ferret passionately believes there is equal value in getting regular insights from the voices of... 
Data Filo
Data Filo
The way this article recommends Emotion Analytics over Sentiment Analysis are very wise words!   By analysing your customers EMOTIONS you'll be able to provide them with an enhanced, fine tuned... 
Data Filo
Data Filo
There are some great tips for CMO's on how to accurately understand media coverage and social sentiment in this Marketing Tech article titled "Media intelligence: understanding the true meaning of press coverage and social sentiment".
Data Filo
Data Filo
Oh the power of word of mouth when combined with customer experience!!
This article titled "Transforming customer experience into an actionable marketing strategy: A guide" from the Marketing Tech News website is really well worth the read... 
Data Filo
Data Filo
The Wellbeing Budget for 2019 announced yesterday was hugely encouraging and hopeful news for our country, particularly NZ’s precious tamariki! Text Ferret has recently worked with The Office of The Children’s Commissioner helping to uncover the voices of New Zealand’s tamariki. In the words of the...
Data Filo
Data Filo
We’re all great at wanting to give things a crack, it’s just human nature to look at something and claim “I can do that”. While that’s admirable for my 10-year old’s cricket aspirations, we need to be smart when we are considering building infotech solutions from scratch or buying something that someone else has created. This has even more...
Data Filo
Data Filo
The data universe is massive, so let’s use it .  In 2019 the volume of data in the data universe is reaching a critical mass in terms of providing valuable insights. Think of the quantity of media articles, blog posts, social media feeds all sitting out there in the data universe, telling us...
VOC is a very common and recognisable acronym in business but what about VOE? As expressed in this article, Text Ferret passionately believes there is equal value in getting regular insights from the voices of... 
The way this article recommends Emotion Analytics over Sentiment Analysis are very wise words! By analysing your customers EMOTIONS you'll be able to provide them with an enhanced, fine tuned... 
There are some great tips for CMO's on how to accurately understand media coverage and social sentiment in this Marketing Tech article titled "Media intelligence: understanding the true meaning of press coverage and social sentiment".
Oh the power of word of mouth when combined with customer experience!!
This article titled "Transforming customer experience into an actionable marketing strategy: A guide" from the Marketing Tech News website is really well worth the read... 
The Wellbeing Budget for 2019 announced yesterday was hugely encouraging and hopeful news for our country, particularly NZ’s precious tamariki! Text Ferret has recently worked with The Office of The Children’s Commissioner helping to uncover the voices of New Zealand’s tamariki. In the words of the...
We’re all great at wanting to give things a crack, it’s just human nature to look at something and claim “I can do that”. While that’s admirable for my 10-year old’s cricket aspirations, we need to be smart when we are... 
The data universe is massive, so let’s use it .  In 2019 the volume of data in the data universe is reaching a critical mass in terms of providing valuable insights. Think of the quantity of media articles, blog posts, social media feeds all sitting out there in the data universe, telling us...
Data Filo
Data Filo
Generating insights from qualitative data is often a long arduous process; this is the process of turning qualitative information into quantitative facts that can be understood and acted on. This process is not unlike turning water into wine! Qualitative data...
Data Filo
Data Filo
The days of generating insights from a single dataset are fading, we are seeing our innovative customers starting to push the boundaries by layering up many disparate datasets and then using advanced toolsets, like text analytics, to unpack the insights. We call this “data filo” - remember your mum...
Generating insights from qualitative data is often a long arduous process; this is the process of turning qualitative information into quantitative facts that can be understood and acted on. This process is not unlike turning water into wine! Qualitative data...
The days of generating insights from a single dataset are fading, we are seeing our innovative customers starting to push the boundaries by layering up many disparate datasets and then using advanced toolsets, like text analytics, to unpack the insights. We call this “data filo” - remember your mum...
October 10, 2018
Monkeying around with SurveyMonkey


SurveyMonkey is a fantastic way to easily collect data from anyone. We've used it a lot ourselves, plus many of our customers use it as their core data collection toolset. The ability to capture candid responses...
October 10, 2018
Monkeying around with SurveyMonkey


SurveyMonkey is a fantastic way to easily collect data from anyone. We've used it a lot ourselves, plus many of our customers use it as their core data collection toolset. The ability to capture candid responses...
August 18, 2018
Wring every last ounce of insight from those post-event surveys...

Once you've run an event, it's always great to be able to poll your attendees to see how they really found your event. You've put loads of effort into making it the best event in the universe, and while you thought it went well, there's always...
August 18, 2018
Wring every last ounce of insight from those post-event surveys...

Once you've run an event, it's always great to be able to poll your attendees to see how they really found your event. You've put loads of effort into making it the best event in the universe, and while you thought it went well, there's always...
June 9, 2018
Chatbots are rich

Chatbots are rich! They provide a steady stream of content directly from your customers. They cover everything from operational issues and questions, right through to comments and ideas on your product, service, and website.
When you set up a chatbot, you'll find...
June 9, 2018
Chatbots are rich

Chatbots are rich! They provide a steady stream of content directly from your customers. They cover everything from operational issues and questions, right through to comments and ideas on your product, service, and website.
When you set up a chatbot, you'll find...
April 27, 2018
Net Promoter Score is not enough

TEXT FERRET has been used by a lot of our clients to analyse open-ended questions associated with Net Promoter Score (NPS) customer research. Over the course of this experience, our customers have often found that responders who have...
April 27, 2018
Net Promoter Score is not enough

TEXT FERRET has been used by a lot of our clients to analyse open-ended questions associated with Net Promoter Score (NPS) customer research. Over the course of this experience, our customers have often found that responders who have...
March 20, 2018
What does your customer really want to tell you?

We’d all like to know the real reason our customers are happy – or not.
Yet, more often than not, we put them through tedious surveys that force them into answering questions that don’t matter to them and don’t...
March 20, 2018
What does your customer really want to tell you?

We’d all like to know the real reason our customers are happy – or not.
Yet, more often than not, we put them through tedious surveys that force them into answering questions that don’t matter to them and don’t...
If you’re ready to innovate, to push the boundaries and get closer to your customers, then get in touch now!