Text Ferret creates new generation market research insights that are simple, smart and magical.
Monitor the impact of advertising spend in real-time.
Continually poll the wider population to pick up shifts in thinking and emotional attributes that will impact your organisation.
Gain real time customer insights that enable a culture of authentic customer centricity.
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Text Ferret determined the topics, sentiment, and emotional intensity of what kiwi children had to say about their lives. Here is what Text Ferret discovered:
"Text Ferret allowed us to quickly and easily analyse thousands of responses from our research on "what makes a good life" for our New Zealand tamariki. This was a huge boost to our project as we were able to represent to our government the actual voice of our children - powerful stuff! Now we are able to monitor the effectiveness of government policy in shifting the dial for the lives of our next generation - there is nothing more important!".