The days of generating insights from a single dataset are fading, we are seeing our innovative customers starting to push the boundaries by layering up many disparate datasets and then using advanced toolsets, like text analytics, to unpack the insights.
We call this “data filo” - remember your mum making a filo pastry apricot dessert, layering up all those super thin pastry layers until she had a pastry wrapping capable of holding that sweet apricot stuffing, and boy it tasted fantastic once it was baked!
That’s what we’re doing here, layering up to 30 different datasets, joining the common variables, and then analysing to create cross-dataset insights.
The analysing phase lends itself to using text analytics capability, which will deliver in-depth insights from both structured and unstructured data-fields.
So, don’t rest back on a single dataset, get your filo data up and going and then use the most advanced tools you can find to turn it into a tasty feast of insights!