The data universe is massive, so let’s use it.
In 2019 the volume of data in the data universe is reaching a critical mass in terms of providing valuable insights.
Think of the quantity of media articles, blog posts, social media feeds all sitting out there in the data universe, telling us something if only we could harness it.
Many organisations are still using traditional market research techniques to understand their customers, their markets, or answer any other question they may have.
This is not cheap, and it comes with all the limitations of sample size, representativeness, and timeliness issues.
We believe the future lies in how we can harness this “data universe” to create actionable market insights
that are fast, accurate, and don’t cost the earth.
By creating connectors to all the main publicly available data sources and then using cutting edge AI text analytics it is possible to create stream a consciousness that market researchers can only dream of!