DATA UNIVERSE

BY ISAAC WILSON 

DATA UNIVERSE / BY ISAAC WILSON 

The data universe is massive, so let’s use it.

In 2019 the volume of data in the data universe is reaching a critical mass in terms of providing valuable insights. 

Think of the quantity of media articles, blog posts, social media feeds all sitting out there in the data universe, telling us something if only we could harness it. 

Many organisations are still using traditional market research techniques to understand their customers, their markets, or answer any other question they may have. 

This is not cheap, and it comes with all the limitations of sample size, representativeness, and timeliness issues. 

We believe the future lies in how we can harness this “data universe” to create actionable market insights that are fast, accurate, and don’t cost the earth. 

By creating connectors to all the main publicly available data sources and then using cutting edge AI text analytics it is possible to create stream a consciousness that market researchers can only dream of!
The data universe is massive, so let’s use it .

In 2019 the volume of data in the data universe is reaching a critical mass in terms of providing valuable insights. 

Think of the quantity of media articles, blog posts, social media feeds all sitting out there in the data universe, telling us something if only we could harness it. 

Many organisations are still using traditional market research techniques to understand their customers, their markets, or answer any other question they may have. 

This is not cheap, and it comes with all the limitations of sample size, representativeness, and timeliness issues. 

We believe the future lies in how we can harness this “data universe” to create actionable market insights that are fast, accurate, and don’t cost the earth. 

By creating connectors to all the main publicly available data sources and then using cutting edge AI text analytics it is possible to create stream a consciousness that market researchers can only dream of!

Give Text Ferret a try today with a Free Trial!
The data universe is massive, so let’s use it .

In 2019 the volume of data in the data universe is reaching a critical mass in terms of providing valuable insights. 

Think of the quantity of media articles, blog posts, social media feeds all sitting out there in the data universe, telling us something if only we could harness it. 

Many organisations are still using traditional market research techniques to understand their customers, their markets, or answer any other question they may have. 

This is not cheap, and it comes with all the limitations of sample size, representativeness, and timeliness issues. 

We believe the future lies in how we can harness this “data universe” to create actionable market insights that are fast, accurate, and don’t cost the earth. 

By creating connectors to all the main publicly available data sources and then using cutting edge AI text analytics it is possible to create stream a consciousness that market researchers can only dream of!

Give Text Ferret a try today with a Free Trial!
The days of generating insights from a single dataset are fading, we are seeing our innovative customers starting to push the boundaries by layering up many disparate datasets and then using advanced toolsets, like text analytics, to unpack the insights. 

We call this “data filo” - remember your mum making a filo pastry apricot dessert, layering up all those super thin pastry layers until she had a pastry wrapping capable of holding that sweet apricot stuffing, and boy it tasted fantastic once it was baked! 

That’s what we’re doing here, layering up to 30 different datasets, joining the common variables, and then analysing to create cross-dataset insights.

Powerful stuff. 

The analysing phase lends itself to using text analytics capability, which will deliver in-depth insights from both structured and unstructured data-fields.  

So, don’t rest back on a single dataset, get your filo data up and going and then use the most advanced tools you can find to turn it into a tasty feast of insights!

Give Text Ferret a try today with a Free Trial!
The data universe is massive, so let’s use it .

In 2019 the volume of data in the data universe is reaching a critical mass in terms of providing valuable insights. 

Think of the quantity of media articles, blog posts, social media feeds all sitting out there in the data universe, telling us something if only we could harness it. 

Many organisations are still using traditional market research techniques to understand their customers, their markets, or answer any other question they may have. 

This is not cheap, and it comes with all the limitations of sample size, representativeness, and timeliness issues. 

We believe the future lies in how we can harness this “data universe” to create actionable market insights that are fast, accurate, and don’t cost the earth. 

By creating connectors to all the main publicly available data sources and then using cutting edge AI text analytics it is possible to create stream a consciousness that market researchers can only dream of!

Give Text Ferret a try today with a Free Trial!
The data universe is massive, so let’s use it .

In 2019 the volume of data in the data universe is reaching a critical mass in terms of providing valuable insights. 

Think of the quantity of media articles, blog posts, social media feeds all sitting out there in the data universe, telling us something if only we could harness it. 

Many organisations are still using traditional market research techniques to understand their customers, their markets, or answer any other question they may have. 

This is not cheap, and it comes with all the limitations of sample size, representativeness, and timeliness issues. 

We believe the future lies in how we can harness this “data universe” to create actionable market insights that are fast, accurate, and don’t cost the earth. 

By creating connectors to all the main publicly available data sources and then using cutting edge AI text analytics it is possible to create stream a consciousness that market researchers can only dream of!

Give Text Ferret a try today with a Free Trial!
The data universe is massive, so let’s use it.

In 2019 the volume of data in the data universe is reaching a critical mass in terms of providing valuable insights. 

Think of the quantity of media articles, blog posts, social media feeds all sitting out there in the data universe, telling us something if only we could harness it. 

Many organisations are still using traditional market research techniques to understand their customers, their markets, or answer any other question they may have. 

This is not cheap, and it comes with all the limitations of sample size, representativeness, and timeliness issues. 

We believe the future lies in how we can harness this “data universe” to create actionable market insights that are fast, accurate, and don’t cost the earth. 

By creating connectors to all the main publicly available data sources and then using cutting edge AI text analytics it is possible to create stream a consciousness that market researchers can only dream of!
Are you ready to innovate, to push the boundaries and make your job easier?
Are you ready to innovate, to push the boundaries and make your job easier?