Ministry of Justice
Market Listening
Ministry of Justice
Market Listening
Ministry of Justice
Market Listening
With the change of government in 2017 the NZ Justice system has been undergoing a review led by the criminal justice reform advisory group.
Key to this has been the requirement by the Justice Minister Andrew Little to have a public debate about the underlying issues leading to crime. The Ministry of Justice needed a way to accurately pick up the “vibe” of what the NZ population was thinking about justice issues. With limited 
about justice issues. With limited time and budget constraints the traditional methods of conducting large scale qualitative and quantitative research projects were unsuitable. The MOJ needed a new way. The MOJ turned to Text Ferret Market Listening.
Text Ferret Market Listening connects the Text Ferret AI engine to a range of publicly available media data sources – including online print media, publicly available social 
media feeds, public comments on media sites, and blog posts. 
Text Ferret chewed through these comments to determine: 
  •  The themes being discussed
  •  The sentiment of each item
  •  The emotional intensity of each item

Text Ferret’s market listening software allows you to know what the people in your market are thinking about and drill into the key issues relevant to your brand. 

Text Ferret can ingest thousands of conversations from:  
  • Media articles
  • Blog posts
  •  Social media feeds
  •  Comments left on media articles
  •  Emails
Having loaded all these disparate datasets Text Ferret then automatically identifies the themes being discussed, the sentiment, and intensity of each comment. Text Ferret displays these insights in easy to understand infographics that can be presented straight to your senior executive. Click here if you’d like to take the hard work out of listening to what is going on in your market.
If you’re ready to innovate, to push the boundaries and make your job easier, then sign up for a FREE TRIAL now!

Click here if you’d like to take the hard work out of listening to what is going on in your market.