TF Population Voice
Our software engine converts what is being articulated online into meaningful insights that reveal how society or sub-groups are responding, reacting and feeling about any given subject at any one time.
"We were stuck. The COVID-19 situation was changing fast - each day there were new issues emerging and old issues fading. We needed to know what was happening for our SMBs and our traditional research was just not going to cut it. We turned to Text Ferret as it provided the ability to assess the impact on COVID-19 for NZ SMBs in near realtime. Text Ferret is a pivotal information source and is being used for decision making to the highest levels within the NZ government".
TF Population Voice paints a true picture of the moods moving through the masses, by not just aggregating word data into binary sets but interpreting language to reveal more intangible characteristics like emotional weight and passion.
There is no lag. Insights are real-time and immediate. The pulse of our population becomes a live feed of rich intel.
With such clarity and immediacy comes great wisdom, empowering the knowledge holders to respond and intervene quickly with supreme confidence. Text Ferret turns words into wisdom.