Text Ferret gives sporting entities 
the winning edge.

Text Ferret gives sporting entities 
the winning edge.

Hamish McEwen from Sport New Zealand explains how AI tech is used and will be used in future at Sport NZ.

Text Ferret gives sporting entities 
the winning edge. 
Hamish McEwen from Sport New Zealand explains how AI tech is used and will be used in future at Sport NZ.

Text Ferret uses the latest AI technologies to measure...

Fan, Audience & Player 
Engagement.


Text Ferret has been developed since 2014 and has been used 
extensively by the sporting industry in New Zealand.  
Innovators in the sporting sector have been adopting our
AI technology to find a competitive advantage to...

  • Navigate the complexities around the highly competitive sporting industry – Sports entities are competing with an ever-increasing number of sports for participants, fans, volunteers, and media attention. Text Ferret allows sporting entities the opportunity to measure, in realtime, what growth efforts are getting traction relative to their competition.
  • Drive the mandate to contribute positively to society - Sporting entities want to quantify the impacts that sport has on societal outcomes e.g. health and wellbeing, education, justice. This is difficult to quantify. Text Ferret makes it possible to know what sports coverage leads to both engagement and participation – this is key to investing in the right strategies that drive long term benefits to society.

Text Ferret uses the latest AI technologies to measure...

Fan, Audience & Player 
Engagement.


Text Ferret has been developed 
since 2014 and has been used 
extensively by the sporting industry 
in New Zealand.  

Innovators in the sporting sector 
have been adopting our AI technology
to find a competitive advantage to...

  • Navigate the complexities around the highly competitive sporting industry – Sports entities are competing with an ever-increasing number of sports for participants, fans, volunteers, and media attention. Text Ferret allows sporting entities the opportunity to measure, in realtime, what growth efforts are getting traction relative to their competition.
  • Drive the mandate to contribute positively to society - Sporting entities want to quantify the impacts that sport has on societal outcomes e.g. health and wellbeing, education, justice. This is difficult to quantify. Text Ferret makes it possible to know what sports coverage leads to both engagement and participation – this is key to investing in the right strategies that drive long term benefits to society.

Here's an example from a leading sport in New Zealand...

Here's an example from a leading sport in New Zealand...

"The Text Ferret product lets us get real time insight from New Zealanders participating in their chosen sport. This means we can make customer centric informed decisions that improve the health and wellbeing of NZers. It’s great to be able to use Text Ferret’s powerful and easy to use AI technology to drive really deep conversations with our customers."
HAMISH MCEWEN
Manager Intelligence Team, Sport New Zealand
"The Text Ferret product lets us get real time insight from New Zealanders participating in their chosen sport. This means we can make customer centric informed decisions that improve the health and wellbeing of NZers. It’s great to be able to use Text Ferret’s powerful and easy to use AI technology to drive really deep conversations with our customers."
HAMISH MCEWEN
Manager Intelligence Team, Sport New Zealand

Some examples of how sporting entities are using Text Ferret...

Here are some examples of how sporting entities are using Text Ferret...

Example #1

  • Text Ferret Feature: Media spend impact analytics
  • Description: Text Ferret clearly visualises and measures media spend impact using advanced media harvesting capability coupled with sporting participation metrics.
  • Implication: Track the ROI of each initiative e.g. a $1,000,000 spend leads to 37% lift in active sport participation.

Example #2

  • Text Ferret Feature: PR optimisation
  • Description: Text Ferret assesses in real-time the topics, sentiment, and emotional intensity of topics being covered in traditional and social media. This can be analysed for specific sports and at the wider cross-sports level. 
  • Implication: Monitor and adjust PR activities based on the level of comment, sentiment, and emotional intensity.

Example #3

  • Text Ferret Feature: Talent identification
  • Description: Professional sport development collects longitudinal free text data e.g. coach reports, match reports, psychologist reports. Text Ferret analyses the data sources and identifies the characteristics of players that develop into high performance athletes.
  • Implication: Act early to secure young talent.

Text Ferret Feature

Description

Implication

Media spend impact analytics
Text Ferret clearly visualises and measures media spend impact using advanced media harvesting capability coupled with sporting participation metrics.
Track the ROI of each initiative e.g. a $1,000,000 spend leads to 37% lift in active sport participation.
PR optimisation
Text Ferret assesses in real-time the topics, sentiment, and emotional intensity of topics being covered in traditional and social media. This can be analysed for specific sports and at the wider cross-sports level.  
Monitor and adjust PR activities based on the level of comment, sentiment, and emotional intensity.
Talent identification
Professional sport development collects longitudinal free text data e.g. coach reports, match reports, psychologist reports. Text Ferret analyses the data sources and identifies the characteristics of players that develop into high performance athletes.
Act early to secure young talent.